Are we just paying lip-service to what true health means?

Sep 16, 2013




This Friday 20th September has been declared Bright Pink Lipstick Day.

Revlon has declared, “By slicking on your brightest pink Revlon lipstick, you are promoting the importance that all women everywhere should be proactive about their breast and ovarian health by investigating their family history.”

Well, no actually Revlon. By slicking on chemically-laden lipsticks, we’re chewing away on, and ingesting, a cocktail of toxins such as methylparaben, propylparaben and colourants (amongst other things) that are potentially linked to cancer, endocrine disruption and nervous system damage.

I’m done with this whole pinkwashing thing.

When are we going to stop buying into these “cancer awareness” marketing campaigns (with PINK everything by the way, as though women’s limited brains can only comprehend or relate to something if it’s pink)? I’m pretty sure most of us have heard of this little thing called cancer by now, and those of us women with a family history of breast and/or ovarian cancer are, on the whole, fairly up with it.

And I don’t mean to tread on toes here, but it is really starting to grate on me. My own mum used to get furious when yet another “pink patient information folder” would be sent to her with reams of plastic and paper about how to self-care through breast cancer. I love the concept of self-care, I really do, but I really got where she was coming from.

Where in that manual does it mention that her hospital food will be fresh, organic, living, dynamic energy for her ravaged cells?

Where does it advise on xenoestrogens and the potential carcinogenic activity of leeched plastics that she may have been inadvertently cooking with?

Where does it educate her on psychoneuroimmunology and how her thoughts, beliefs, stress-management and visualisations – what anger or resentments or loving and beautiful thoughts she chooses to adopt – will have a marked impact on her chance of recovery (or development in the first place)?

When are we going to stop feeling good about ourselves for donating to cancer awareness causes while sipping on our champagne and canapés (or slathering on our “brightest pick toxic lipstick”) and start campaigning for real cancer preventative solutions, like supporting companies that are providing non-toxic cosmetics like Naturally Safe, or Shop Naturally, or Raw + Pure, or increasing our education around wholefood diets and nutrition (check out wonderful women such as Lou Edney from Nourishing Nosh or Georgia Lienemann from Stirring Change), or exercise and lifestyle factors, or setting up daily stress reduction practices and mindfulness education, or ridding the community of toxic beliefs and deep-seated anger, guilt, low self-esteem and shame?

How about we start addressing the real causes of disease and start changing our lives, our environments, our thoughts and our overall health instead of propping up multi-national advertising opportunities playing on the guilt of a well-meaning public?

Kate is a qualified naturopath who is passionate about helping women heal from hormonal havoc and inspiring women to know their own power, worth and wisdom.

Kate offers one-on-one Skype consults for irregular cycles, PMS and period pain, endometriosis, PCOS, peri-menopause, mood swings, fatigue and mental and emotional stress.

Simply drop me an email to see how I can help you!



  1. Rachel says: September 16, 2013
  2. Sharon says: September 16, 2013

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